Need to build your following - but don't want to keep paying eBay fees or GEMM fees? Build your email list - start for just $1 with Aweber. Other services include mailchimp - free for up to 500 names - and constant contact - 30 day free trial.
You should be downloading all your customers' emails from Paypal and be sending them a signup sheet from one of the above services - they handle the optin process. Then mail new arrivals and a newsletter every 2 weeks to a month and save on eBay fees. Keep running eBay auctions on more popular items, but use the email newsletter to promote catalog items and ongoing sales such as record sleeves, record cleaners, etc. You can also promote this newsletter on Craigslist and Facebook.
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